SEO on-page optimization refers to all the changes and optimizations done within the actual website, To improve the ranking of the website in SERP (search engine result page).
SEO on-page optimization covers the following topics
3.Headline tag optimization
To make the url SEO friendly, you need to add the most repeating broad keywords into the URL. Adding URLs in the keywords increases the chances of ranking in the SERP.
The title is something that describes what the post or paragraph is about. this comes in title tags in HTML as <title>post’s title</title>. keep the title in around 60 characters. make the title with the main targeted keywords for better ranking.
Headline tags optimization
For a good SEO of the website. you need to include all the headline tags which start from <h1> and end on <h6>. 99% of the wordpress themes takes the page title and translates them into <h1> header tag on your page. and accordingly set all the <h6>headline tags
The above mentioned are the main topics under SEO on-page optimization. Apart from this, there are several other factors that have an impact on the SEO of a website.
some of them are
- Complete keyword research that I have discussed earlier in one of my posts
- Meta tags
- Canonical tag
- Meta robots
- XML sitemap